Logo & Brand

Air Badge Logo

Design System

Brand Guidelines

Airbadge communications should look corporate, clean, and crisp. Variations on a corporate blue convey a feeling of confidence and trustworthiness. Simple and well-organized forms evoke a sense of simplicity and uncluttered processes.

Airbadge uses imagery involving clouds, wind, sky, planes, and technology. Aim for a bold and authoritative feel in typography and imagery. Avoid flourishes and organic shapes. There is an emphasis on icon-style illustration, sharp contrast, and simplified forms. People interacting with our content and services should feel ease and confidence.

Color Palettes

#05003b

#003852

#035c86

#d4dbe2

#ededed

UI palette based on shades and tints of #035c86

#012D42
#02496b
#357C9E

#CCDEE6

#E5EEF2
Grey Color Palette

#0e0f22

#3f3f3f

#9e9e9e

#c6c6c6

#ededed

Contrast palette: use sparingly

#F6D2C6

#ffd8b5

#ffebc1

#fff7d3

#fff8e8

Typography

Montserrat Light

Aa

Montserrat Bold

Aa

Montserrat Black / Ultra Bold

Aa

Body Text: Open Sans

Aa

Display / Headline Text

Heading Level 1

Heading Level 2

Heading Level 3

Heading Level 4

Heading Level 5
Heading Level 6

Body Text

Egestas hac netus praesent aliquam phasellus aliquet efficitur nullam. Id viverra mattis egestas. Sample link at felis lacus conubia donec habitant. Iprimis maximus at felis lacus conubia donec habitant erat neque nullam dapibus malesuada elementum metus accumsa.

Font present in the AirBadge Logo: Mr Eaves Mod OT in weights regular and heavy: available through Adobe.

Functional Text

Sample label

Buttons & Forms

Call to Action / light button is shown on dark background.

Imagery